Methodology
How we ship
A clear four-stage pipeline. Strategy, design, and technical SEO stay connected from first call to post-launch measurement.
The four phases
01 — Discover
We map business goals, competitive gaps, audience signals, and your current technical baseline (speed, indexation, brand consistency). Optional: free speed test + audit as the starting snapshot.
02 — Architect
Positioning, information architecture, performance budget, and schema plan. You approve the roadmap before production starts — no surprise scope mid-build.
03 — Build
Identity system and production site with AI-assisted production and human QA. Semantic HTML, minimal JS, conversion paths, and analytics wired at launch.
04 — Measure
Launch, monitor Core Web Vitals, rankings, and conversion paths. Iterate on what moves leads — not vanity metrics. Optional ongoing SEO and maintenance.
Typical timeline
Focused site + SEO baseline
Often live within days to a few weeks depending on content readiness and brand decisions. Speed and structure first; polish in parallel.
Full rebrand + rebuild
Positioning and identity take the front of the schedule; site production follows the approved system so design and SEO don’t fight each other.
Ready to start?
Book a strategy call or run the free speed test on your current site.
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